Privacy Policy

Last updated: 5/27/2026

1. Introduction

Welcome to The Dog Boutique. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, username or similar identifier.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Pet Data includes information about your dog(s) such as breed, age, medical conditions, and grooming preferences.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you (e.g., providing grooming services).
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
To communicate with you regarding appointments, reminders, and important updates via SMS or email (A2P compliance).

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

5. Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us at:

The Dog Boutique
1303 San Mateo Blvd NE
Albuquerque, NM 87110
Phone: (505) 578-8003
Email: newmexicodogboutique@gmail.com